Distributing Your VisualTours to Your Listings on REALTOR.com®

Note: If you have paid REALTOR.com® for their Showcase Listing Enhancement service, then we can distribute your VisualTour link to your listings on REALTOR.com® at no additional charge.

Move, Inc. (formerly known as Homestore) operates Realtor.com, and they have a fee-per-listing service called PicturePath which is designed to enhance the visibility of your listings by linking a virtual tour to it. This fee currently is $19.95 PER TOUR for this service. We collect the fee and pass it along to Move, Inc. as it is their policy to charge for this service only through approved virtual tour companies, rather than directly charging the Realtor who has the listing. This service is completely optional on each of your listings.

What do you get for $19.95 on your listing? When you pay for PicturePath, your listing will appear when people choose to display listings sorted by “Featured Tours” shown first.

Also, Realtor.com adds a small circular arrow icon, indicating that your listing has a virtual tour for consumers to view. According to Move, Inc., listings with virtual tours are viewed 150% more often than listings without a virtual tour. So you're gaining advertising visibility for your seller and your listing, along with pre-qualifying more buyers.

Linking Benefits

  • Your Full Featured VisualTour is Linked to Your Listing on Realtor.com®
    Because your full featured VisualTour will be linked to REALTOR.com®, you will gain maximum personal promotion benefits as every consumer will see your branding, photo and contact information!
  • Your Contact Information is Now Shown with Your Tour!
    This means that the person viewing your listing (and your tour) can now contact you via phone, email, pager or even be directed to your website by using the links and information displayed on your VisualTour that's linked to your listing. Make sure you have your correct contact, Email and Text Me information on your VisualTour account! This is especially important if you haven't paid to have Realtor.com include your personal contact information for all your listings in general.
  • Viewing Statistics Count Too!
    Since your VisualTours will stay on the VisualTour.com servers, we can count all of the views your tours get on Realtor.com! And we include this on your Viewing Statistics page which you can view in real time and even share with your sellers. More proof for you to have for sellers of the effectiveness of your Internet marketing strategy!
  • Visibility
    Your listing will appear when customers search for homes with virtual tours on REALTOR.com, and the icon will appear near the top of the listing indicating that it has a virtual tour.
  • Pay Per Tour
    You do not have to have a REALTOR.com Showcase Listing Enhancement service account in order to gain personal promotion benefits on REALTOR.com. And if you just want to highlight your virtual tours on REALTOR.com occasionally, you can use the PicturePath linking service only on those occasions.
  • Increased Distribution of Your Tours
    Realtor.com's distribution network has agreements in place with many national portals such as AOL.com and MSN.com, and for numerous local real estate advertising sites. This distribution network allows your tour to be automatically linked to the listing data sent to the appropriate sites on this distribution list. Contact Realtor.com for a complete list of distribution sites.

If you have any questions, please email Support@VisualTour.com or call our support team at 800-873-0700.

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